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Torrent Pharma
INDUSTRY
Healthcare
Torrent Pharma, the flagship entity of Torrent Group and a prominent player in the global generics market across 50+ countries, is one of India’s leading pharma companies, trailblazing the pharmaceutical industry with its concept of niche marketing.
QUESTION
What strategic moves shattered the prescription barrier and redefined Shelcal 500 as an OTC supplement?
Challenge
Amplify Shelcal’s reach while raising awareness about the lack of dietary calcium in women and the importance of fulfilling one’s calcium needs.
Solution
Use strategic communication tools to push a clear messaging around bone health and calcium awareness with exclusive engagements prioritised in South India to maximise regional impact.
APPROACH
A rapid and agile communication approach aimed to maximise campaign’s reach and impact within the target audience.
#1
Prioritised key media outlets within the A&M sector, recognising their direct relevance to the campaign’s objectives
#2
Proactively ensured that the campaign message reached a highly engaged and influential audience
IMPACT
Within a week of outreach, Torrent Pharma gained significant media exposure across leading platforms, amplifying Shelcal’s presence and establishing it as a prominent OTC supplement in the Indian market.
48 +
Digital Coverage
23 MN. +
Public Relations Value
50 +
Headlines
COVERAGE HIGHLIGHTS
Achieving the extraordinary
Money Control
FE Healthcare
Business Standard
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The Economic Times
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