The Fresh Press
INDUSTRY
Funding
The Fresh Press, a cold-pressed juice company, aims to create a healthy lifestyle by infusing the richness of fruits and vegetables with impeccable flavours, helping people reach their full potential mentally and physically.
QUESTION
In what ways did we use a funding announcement to reinforce The Fresh Press’ brand positioning and values?
Challenge
Create brand visibility to attract consumers as well as investors through a funding announcement without disclosing the amount.
Solution
Tailor the announcement to make it pertinent by gauging the media sensibilities around non-disclosure of funding amount through a quick media audit.
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APPROACH
A cohesive approach of harnessing the popularity of the co-founder, Dino Morea, while formulating a strategy to achieve multimedia coverage.
#1
Leveraging the star power and transition of the co-founder from a celebrity to an entrepreneur
#2
Devising well-crafted media pitches to target prominent print and digital media platforms without unveiling the funding amount
#3
Securing a broadcast interview for Dino Morea to create awareness about the brand
IMPACT
The funding announcement created a significant buzz around the brand while attracting impressive media coverage across print, broadcast, digital, and social media.
49 +
Digital & Social Media Outreach
4 +
Television Coverages
COVERAGE HIGHLIGHTS
Achieving the extraordinary
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