Welcome to
Enabling creative dialogues for an ever changing world.
The ther
Circle
Welcome to
The Other
Circle
A PR company enabling dialogues for an ever-changing world.
PUBLIC RELATIONS
For us, PR is earning the audience’s attention. Not interrupting it. As a PR company in India, we cultivate conversations of value through media engagement that build a lasting relationship between you and your audience with real advocacy.
CONTENT STRATEGY
​Content is king (or queen, depending on your preference). We study your audience, analyse competitor insights & identify key performance indicators to deliver engaging content writing that drives personalised, progressive brand communication.
INFLUENCER RELATIONS
The best way to stay in the game? Earn your customers’ trust. We partner with the right influencers through influencer seeding and celebrity collaborations to achieve your marketing goals and earn the trust of your target audience.
DIGITAL PRESENCE
In today’s digitally social world, you should be where your audience is: online. By humanising your brand, we tell your story to your potential customers in the digital landscape, strengthening brand visibility and media presence.
CRISIS MANAGEMENT
Meticulous. Mechanical. Sometimes Manic. We tackle elements of surprise & threats to your brand, using in-depth market intelligence and crisis response. The result: lesser downtime & quicker resolution.
OUR PR & COMMUNICATION SERVICES
This is how
we win, for you
WE PLAY AT THE INTERSECTION OF
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Our strategic PR campaigns demand more than just attention. They demand audience engagement.
Commerce &
Creativity
#1
PUBLIC RELATIONS
For us, PR is earning the audience’s attention. Not interrupting it. We cultivate conversations of value that build a relationship between you and your audience with real advocacy.
#2
CONTENT STRATEGY
Content is king (or queen, depending on your preference). We study your audience, curate competitor’s insights & identify key performance indicators to deliver personalised, engaging and progressive communicative solutions.
#3
INFLUENCER RELATIONS
The best way to stay in the game? Earn your customers’ trust. We partner with the right influencers to achieve your marketing goals and earn the trust of your target audience.
#4
DIGITAL PRESENCE
In today’s digitally social world, you should be where your audience is: online. By humanising your brand, we tell your story to your potential customers in the digital media landscape.
#5
CRISIS MANAGEMENT
Meticulous. Mechanical. Sometimes Manic. We tackle elements of surprise & threats to your brand, using indepth market intelligence. The result: lesser downtime & quicker resolution.
FEATURED WORK
We are the Alma Mater
of Tomorrow
Art, Culture, Events
Content
Corporate
Education
Entertainment
Lifestyle & D2C
Food & Beverages
Hospitality
HOW WE WORK
The TOC Effect
Hiring us for 3 months or a year? Either way, you get more than a PR agency.
Our tailor-made propositions make every engagement impactful.
We are devoted to unlocking new-age publicity design through creative advertising, market intelligence, strategic vision, and content creation that builds brand awareness.
​We understand every stakeholder. Not just our clients, but our clients' clients as well. Making it a win-win-win for the C-C-C: Client, Company, Community.
Our approach gives you a finite destination with infinite routes. Through strategic storytelling, we make the consumer, the media, or the next-door neighbour buy into an idea that matters the most. Yours.
We love it when we WIN, FOR YOU
In an age where our heads are buried in screens, we want to LISTEN. Before we do what we do.
Because good PR starts with understanding people. What they care about, what they respond to, and what makes them pay attention.
So, what makes people stop scrolling and start listening?
That is where CRISIS, CREATIVITY, and COMMUNICATION come together. From campaign management to media coverage, we balance the seesaw of both sides: the brand and its stakeholders, making and turning anything and everything into conversations that matter.
Our home is Mumbai, but PR knows no boundaries. From Delhi to Bengaluru, Hyderabad to Chennai, Pune to Kolkata and Ahmedabad, give us a city, we’ll make sure the right message reaches the right people at the right time.
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ART, CULTURE, EVENTS
CONTENT
CORPORATE
EDUCATION
ENTERTAINMENT
LIFESTYLE, D2C & STARTUPS
FOOD & BEVERAGES
HOSPITALITY
OUR EXPERTISE
We curiously go where
no PR company has
gone before.
#1
PR AGENCY & BEYOND
Hiring us for 3 months or a year? Either way, you get more than a PR agency.
Our tailor-made proposition makes every engagement impactful.
#2
EXPECT CREATIVITY
We are devoted to unlocking new-age publicity design by using market intelligence, strategic vision and creative innovation.
#3
META-CLIENT MASTERY
We understand every stakeholder. Not just our clients, but our clients' clients as well. Making it a win-win-win for the C-C-C: Client, Company, Community.
#4
OUTLAST IMPACT
Our strategies give you a finite destination with infinite routes, making the consumer, the media or the next door neighbour buy into an idea that matters the most. Yours.
Years of Running
13+
Teammates
60+
Happy Clients
500+
Headlines
100K+
70+
Cities
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Word of
Mouth
Aditi Handa, The Baker’s Dozen, Co-founder & Head Chef
" They are more like an extension to our marketing team rather than an agency. All their inputs come from a point of honesty. "
Rohit Karnik, Director - Founders Office, People Interactive India Pvt. Ltd
" Their approach to building the personality of our founder, Anupam Mittal, has been remarkable, showcasing his stature in the industry. "
Rachna Panikker, Ex-Vice President, Culture Marketing & IPs, Hyperlink Brand Solutions
" The team’s promptness in delivering results with a professional yet empathetic attitude truly sets them apart. They approach every task meticulously. "
Ravi Ramachandran, Founder and CEO, Nua
" Their ability to innovate, take risks, and adapt to the dynamic needs of a new brand like Nua has been invaluable. "
Ayush Negi, Associate Director, Marketing & Communications, FLAME University
" Their team is diligent, proactive and always ready to listen to what the client wants and how they can deliver better. "
CONTACT
While agencies might ask
you to submit a brief, we
open our office hours
FOR YOU.
